About Travis Pflanz, by Travis Pflanz

My Name is Travis Pflanz

I create digital marketing strategies for small businesses

At Search Centered Digital Marketing we build websites and develop online strategies so small businesses can compete with large businesses online.

: A bunch of attendees wanted to stay after and talk about my WordCamp Fayetteville session. Awesome!

: I am emcee of the WordPress KC website review panel with Kristen Faulkner, Kate Nielsen and Michael Black

: Opera House is one of my favorite spots to work from on days I meet clients “Up North”

: “Yoast SEO: Getting the Green Lights” presentation at WordPress KC

: Tweeting hard at the 2016 Techweek Kansas City wrap party at Uber

: E Day @ The K

: “Spend a few bucks on your WordPress website now” presentation at WordPress KC

: Coffee break at The Roasterie in Brookside

Search engine optimization (SEO), Facebook marketing, and email marketing automation are my favorite “work-related” topics to discuss right now. Connect with me on LinkedIn and let’s chat, or send me an email and let’s grab coffee!

I build most client websites on WordPress, so It also makes sense that I am an organizer of the local WordPress professionals and enthusiasts group – WordPress KC. We meet multiple times each month for training presentations, help sessions, networking and social gatherings. In addition to WordPress KC, I am also an organizer of WordCamp Kansas City 2017 – I was the committee chair in 2015 and 2016 (I reached the term limit, not voted out ) – a conference all about WordPress and using the platform for business management, marketing, entrepreneurship, and website development using WordPress.

Right now, I’m really focused on helping small businesses create better content that is more valuable than “just a blog post.” So many small businesses are just spinning their wheels creating content for their business websites. Most of this content adds no value for potential customers. Instead, businesses need to create high-quality super-focused content aimed at bottom-of-the-funnel customers – customers who are already in the buying mode! It is so much easier to sell to someone who WANTs to buy, rather than try to convince someone why they need your product or service.

I Love Dogs

I have four dogs – Mia, Portia, Sophie and Bowie. They love that I work from home.

If my lap isn’t occupied with a pooch, you’ll definitely find them at my feet or in the desk chair right next to me.

I organize the Kansas City Dog Club – a social club for dogs and humans. If you live in the Kansas City area, join the club for free – your dog will love you for it!

I volunteer at Wayside Waifs, training new volunteers about the basics of dog behavior and how to walk and socialize with dogs.

Lastly, I volunteer at Spay & Neuter KC‘s pet food pantry twice per month. The pet food pantry provides pet food and supplies for families in need.

: Just moments after finishing the Bar K 5K

: This is Portia. She loves Three Dog Bakery

: Hiking with Sophie at the Blue River Parkway Trails

: Painting Mia at Wine & Design with KC Dog Club

: Spay & Neuter Pet Food Pantry

: I like all animals, especially the lorikeets at the Kansas City Zoo

If my lap isn’t occupied with a pooch, you’ll definitely find them at my feet or in the desk chair right next to me.

I organize the Kansas City Dog Club – a social club for dogs and humans. If you live in the Kansas City area, join the club for free – your dog will love you for it!

I volunteer at Wayside Waifs, training new volunteers about the basics of dog behavior and how to walk and socialize with dogs.

Lastly, I volunteer at Spay & Neuter KC‘s pet food pantry twice per month. The pet food pantry provides pet food and supplies for families in need.